TOOLBOX: A Simple Guide to Hootsuite

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June 13, 2013 by drbexl

In conversation with Marcus Hill, he asked for a simple guide to Hootsuite, so here we are. Hootsuite is designed to enable you to tweet, Facebook, LinkedIn, etc without having to log in and out of each account (the free account allows you to connect to up to 5 accounts, whilst there’s a charge of $5.99 per month if you choose to add more accounts). The main benefit most of you, however, are likely to enjoy, is the fact that you can pre-schedule tweets (e.g. sit down on a Monday for half-an-hour and set up several days tweets), although you will still need to check in to respond to any further engagement. Don’t forget that we earlier looked at setting up a Twitter account – please do let us know how you are using it!

Sign up for an account

Go to Hootsuite.comhootsuiteSign up through your Facebook account, or the simple instructions where it says ‘Sign Up Now’, and follow the screen prompts. Note that when you return to login, the button is just above, in the top right – so do remember your password!

Add Social Networks

The software is likely to encourage you to add a social network as you sign up, but if not/once you have set up your first account, you can add further by looking to top-left and ‘Add Social Network’

add-soc-net

This will give you access to the following social networks, so click on the one you want to use: addsocnet

If using Twitter, log in to authorise the account, so that it can post whilst you are off doing other things: authorise

The Dashboard

hootsuite2

You can add up to 10 ‘streams’ per account. For Twitter, dy default the first will be the usual Twitter feed you would see on Twitter, the second your ‘mentions’ (where others have used your user name in a tweet), your ‘Direct Message’ inbox and outbox, sent items. You can then add streams tied to hashtags, which is incredibly useful for conferences.

Set Tweets

This is an incredibly simple process (so long as you remember that shorter is sweeter!). write-a-messageSimply start typing in the box, tick for the appropriate social network(s) (don’t default to all social networks, think about the different audiences you have for each). Most of the time this may be all you want but:

  1. Link: Simply copy and paste a long link from elsewhere on the ‘net, press ‘Shrink’, and a shortened link will be included.
  2. Clip: Add a Photo/File (from your hard-drive, although if you’re using this as an app on the phone, straight from the phone).
  3. Schedule posts: I quite often use the ‘Autoschedule’ function, and it spaces them out as it deems appropriate. Otherwise choose a date/time, and press schedule.
  4. Location: Click if you want your location added to a tweet (especiallygood if you’re somewhere exotic!)
  5. Privacy: Works on networks such as Facebook which have different privacy settings, e.g. show just friends/work colleagues.

Checking What You’ve Scheduled

Look to the left-hand menu for ‘Publisher’:

publisherClick and see what you’ve got set (the icons indicate the different accounts):

scheduled

Is there more?

There’s always more in these apps, but the above information should keep you going for most of what you want. Don’t be afraid to poke around and experiment, knowing that you can always return to ‘Stream’ to read/post, and check out the Hootsuite ‘Help‘ if required.

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